Using organic, pesticide-free, innovative and sustainable products like worm castings, she said, “is a way for cannabis growers to differentiate themselves and be eco-friendly, which is very important to a significant portion of cannabis consumers. That’s true, said Bethany Gomez, director of research for Brightfield Group, a Chicago-based market research firm that focuses on cannabis issues.
None of the companies said they could keep up with current orders. “They all said it’s the marijuana market,” he said. He identified a half-dozen companies that were selling worm castings and called them, seeking information about what kind of worms they used and who bought their finished product. Forbes magazine called it the fastest growing industry in America. Walker read a Bloomberg News report that said the marijuana market is expected to grow 600 percent in the next decade. His fertilizer, made from worm droppings, optimizes the growth and potency of marijuana plants for certified growers, he said.Īnd the more research he did - he says he’s invested more than 4,000 hours - the more apparent it became that marijuana cultivation was the business to be in. (Steve Griffin | The Salt Lake Tribune) Brigham Young University student Joseph Walker was named the Utah winner of the 2017 regional competition for the Global Student Entrepreneur Awards (GSEA) for his organic fertilizer company, OmniEarth, based out of Provo. But after just five hours of research, I understood this could be a really cool organic solution for any industry, not just lawn care.” At first, I’ll be honest, I thought he was crazy. “He had an idea he thought I should pursue,” Walker recalled. Walker turned for general business advice to his grandfather, an entrepreneur in his own right.
“I wondered if I could find an organic solution.” “It didn’t bug me, but over time a lot of people wouldn’t hire us because of the artificial fertilizers,” he said. Taking care of dozens of yards, Walker realized his employer used a lot of chemical fertilizers. He became interested in fertilizer while doing landscaping work between the end of his mission in Salt Lake City for The Church of Jesus Christ of Latter-day Saints and his return to BYU. While Walker insists his product works well in lawns and gardens, his business plan is focused on marijuana growers. The startup company he established, OmniEarth, has earned accolades in three student entrepreneurship competitions this year for its use of worm castings - the technical term for nightcrawler droppings - as a completely natural product for fertilizing all sorts of plants. and now studying landscape management and entrepreneurship at BYU. “This market alone purchases most of my existing product,” said Walker, 22, originally from Eugene, Ore.
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